Affected by the epidemic and poor logistics, brand owners could not connect to users in the original form, but unexpectedly discovered a new path of community community. Unlike the previous platform business as the protagonist, perhaps through this text messagte service path, the brand business can gain the opportunity to dominate the Internet business. Without communities, brands cannot connect users universally. Just as e-commerce connection users have to go through the platform, 2B connection users also have to go through an intermediate link. During the COVID-19 epidemic in 2020, home services, community communities, and live broadcasts became popular. Surprisingly, this time it turned out that traditional business played the leading role. Although the home service also has new retail platforms participating, the main body is traditional retail stores; the community community is not a micro-business, but a traditional store + community; the main body of the live broadcast is not an Internet celebrity, but a "community + community" for brand owners. Live" path. Due to poor logistics, e-commerce and social e-commerce that rely on the logistics system are temporarily at a low point during the epidemic. At the same time, due to measures such as "community text messagte service closure", traditional businesses have found that community communities are the best way to reach users, and brand owners have also initiated community partner recruitment. For the first time, traditional business systems such as brand owners and retailers have become the protagonists of the Internet! With the first time, the trend is irreversible. Since the outbreak of Ali, the protagonists have been platform vendors, including platform e-commerce, social e-commerce, B2B, new retail, etc., all of which are the protagonists of new Internet platforms. Brand owners can only text messagte service become one of the merchants of the platform business, and can be regarded as passive participants in Internet business. Since the Internet era, the biggest loss of brand owners is that they do not have their own business thinking, but accept the business thinking of the "gamer", such as platform thinking and traffic thinking. This is the business thinking of the platform business, and the platform business and the brand business are two sides of the game. Platform thinking and traffic thinking, the result is that platform providers can "use brand providers to provide ammunition to game brands". Platform traffic is created by everyone.