Girls Gone Wild Spring Break Torrent
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Girls Gone Wild describes itself as a company that takes party culture to new heights. The company has been sued by clients who claim that the advertisements bearing their photo were not "reasonably believed to be an advertisement." According to the complaint filed with the District Court, a young dancer is shown dancing in provocative attire talking about the products she has used. The company takes full responsibility for the contents of the advertisements and states in the agreement that the models do not act as "paid or unpaid endorsers or spokesmodels." The lawsuit states that because the models do not admit that they are paid to perform in the advertisement, the company is liable for the acts of the models, and the models are responsible for their misbehavior.[3]
The company filmed and produced more than 100 of these in-studio infomercials. These videos were distributed nationwide in more than 21,000 clubs, bars, and hotels. As the company noted in an internal email, “in [the] late-night infomercial... one of our tag lines was ‘Is that a camera in your pocket?’” The idea for the company was conceived on a trip to Miami Beach, in December 1997, at the single story office of Bill Margold, who was then the president of the Playboy Clubs division. He approached the owner of a Miami-area nightclub where wild parties were held, Antonio Basso, about financing the production of a video depicting sexy college-age women at a club. Basso agreed to rent the space for a night if Margold would produce such a video. The two spent five nights at the club, and a few weeks later, "Girls Gone Wild" was born. They developed the video idea with Basso, who filmed the first one on the club’s nightstand. Margold’s initial plans were to produce 50 hour-long episodes, but by February 1998, the company had generated more than 500 in the same ten-minute format, in a style reminiscent of a TV infomercial.
In addition to their infomercials, the company also continued to produce more traditional, advertising-style videos, including a Thanksgiving 2005 television campaign in which college-aged women are seen having sex together at home. d2c66b5586